Branding & Identity

Branding & Identity / Motion


Branding for an online pet psychiatry consulting website where pet owners can upload a picture or video of their pets and the team of expert pet psychiatrists diagnose the pet for mental disorders simply based on their facial expression and body language.

Branding & Identity


Logo for a fictional studio founded by me and Amanda Lui. U&I is an interactive digital design group that pushes the limits of technology. We create strategic brand experiences to engage the world while focusing on intuition and intriguing interaction. We believe good design comes with a smile and a plate of bacon.

Branding & Identity / Print / Interactive

Optimist Magazine

Optimist Magazine is for those who look on the bright side of everything... even broken limbs and nuclear war.

Branding & Identity

Personal Branding

Take a peek at the process I went through to develop my personal branding. Designing for yourself = hardest thing in life.