Branding & Identity

Branding & Identity

SCV Family of Water Suppliers

The winning logo design of the logo contest held by the Santa Clarita Valley Family of Water Suppliers in 2012.

I designed figures holding hands and forming a slender water droplet to communicate the values of family and water conservation, and used the negative space between the figures to show houses to represent community. The joined arms of the figures also forms a water wave, showing that the water level in the droplet is low, pushing the idea that water is precious and should be conserved.

My design was also featured in the local news, which you can read here and here.